Sunscope Entertainment

RISE x Mediacom Pitch

RISE

A practical plan for Mediacom

Strengthen the culture, show up in the communities you serve, and build the next bench of leaders. One phase at a time, starting this quarter.

Proposal for Mediacom leadership · September 2026

Why now

Cable operators are being asked to change faster than their cultures can

Broadband competition

Fiber overbuilders and fixed wireless are targeting the same small and mid-size markets Mediacom serves. Retention now depends on service quality and local goodwill, not just the network.

Frontline turnover

Technicians and supervisors leave before they become leaders. Every departure costs re-hiring, re-training, and customer experience.

Local relationships

Franchise renewals, permitting, and public perception are decided city by city. Being visible in the community is a business function, not a nicety.

The proposal

Three phases. Each one earns the next.

Phase 1 · Q4 2026

Culture audit

A 6 to 8 week diagnosis of how Mediacom actually runs, ending in a leadership roadmap.

Phase 2 · Q1 2027

Pilot event + media

One Music for Good event in one Mediacom market, fully captured and turned into content Mediacom owns.

Phase 3 · Q2 2027 onward

Mediacom U + series

Build the leadership program from the audit findings and expand events to more markets.

Mentor-Up runs alongside all three phases at no cost to Mediacom.

The team

Three operators who have done this before

Filemon Lopez

Culture and leadership

26 years at Comcast. Led the Florida region and advertising sales. Built the corporate culture audit after the NBCUniversal merger and helped create and lead Comcast U, which developed leaders from frontline supervisors to senior executives.

Ellen Schned

Community and public affairs

Telecommunications attorney and public affairs strategist behind some of the industry’s best campaigns. Founder of Music for Good, which pairs artists with organizations and causes, with deep ties in Nashville.

Ron Cobert

Media and content

Founder and CEO of Sunscope Entertainment. Producer, director, and cinematographer with a Sherman Oaks studio. Runs OhYeahLive, a content strategy and brand marketing agency. Produces every piece of media in this plan.

Phase 1 · Culture audit

Find out how Mediacom actually runs, then fix what matters

What we do in 6 to 8 weeks
  • Confidential interviews with senior leadership and market GMs
  • Focus groups with technicians, customer service, and frontline supervisors
  • Review of customer service, technician training, and process friction
  • Comparison against what worked at Comcast and where Mediacom differs
What Mediacom gets
  • A written culture audit: strengths, weaknesses, and the five things to change first
  • A leadership and organizational roadmap the executive team can act on in Q1
  • A blueprint and cost for Mediacom U, so Phase 3 is a decision, not a guess
Investment
$[95,000]

One-time fee. Led by Filemon Lopez and his team. Kicks off within 30 days of signing.

Includes a 2-minute internal video summarizing the findings for all-hands use, produced by Sunscope.

Phase 2 · Pilot event + media

One market, one night, and content Mediacom keeps using all year

The event, produced by Music for Good
  • A country music event in one Mediacom market, chosen with Mediacom for franchise or community priority
  • Local officials, customers, and community groups invited as Mediacom’s guests
  • Mediacom’s ad sales team sells local sponsorships around the night
The media, produced by Sunscope Entertainment
  • Multi-camera capture of the full event
  • A 90-second PR and public affairs reel for government and community use
  • Short-form social cuts for Mediacom channels and local markets
  • Up to 4 co-branded sponsor spots that Mediacom sells to local advertisers
Investment
$[85,000]

Event production and talent $[60,000] · Media package $[25,000]

Local sponsorship sales are expected to offset a meaningful share. Mediacom keeps 100% of that revenue.

Phase 3 · Mediacom U + event series

Turn the audit into a program and the pilot into a series

Mediacom U

12-month leadership program
  • Curriculum built from the Phase 1 roadmap, modeled on Comcast U
  • Cohorts for frontline supervisors and emerging senior leaders
  • Quarterly in-person sessions led by Filemon and his team
  • A library of 10 to 12 training videos Mediacom owns, produced by Sunscope

$[180,000] per year

Music for Good series

Additional markets, same playbook
  • Events scheduled around franchise renewals and market priorities
  • Each event captured and cut for PR, social, and local ad sales
  • A season-end highlight piece for Mediacom’s community relations story
  • Priced per market; volume pricing from the fourth event

$[75,000] per market

Included · Mentor-Up

Mediacom’s people get a seat in Mentor-Up at no cost

Mentor-Up launches in Q4 2026. It pairs experienced, multi-generational industry leaders with the people who will run this business next. We invite Mediacom to nominate mentors and mentees across departments and markets.

Ask: a named executive sponsor and 10 to 15 nominations by November 15.

What Mediacom gets

Every phase ties to something Mediacom already measures

PhaseWhat it producesWhere it shows up for Mediacom
1 · Culture auditA clear picture of where the organization is strong, where it leaks people and time, and a roadmap to fix itSupervisor and technician retention, service quality scores, faster decisions across markets
2 · Pilot event + mediaA community event with local officials in the room, plus a reel, social cuts, and sponsor spots Mediacom ownsFranchise and government relations, local ad sales revenue, brand presence in a competitive market
3 · Mediacom U + seriesA repeatable leadership program with a training library, and a multi-market event calendarAn internal bench of promotable leaders, lower re-hiring cost, a community story told across 22 states
Mentor-UpMediacom leaders paired with senior industry mentors outside the companyRetention of high-potential managers, external perspective without consulting fees
Investment

Commit to Phase 1 now. Everything else is optional.

PhaseTimingInvestmentDecision
1 · Culture auditQ4 2026$[95,000]Approve today
2 · Pilot event + mediaQ1 2027$[85,000]Option, exercised by December 15
3 · Mediacom U (12 months)Q2 2027 onward$[180,000]Scoped after Phase 1 findings
3 · Additional eventsQ2 2027 onward$[75,000] per marketScheduled after the pilot
Mentor-UpQ4 2026IncludedNominations by November 15
Decision today
$[95,000]
Phases 1 + 2
$[180,000]
Full year 1, 2 extra markets
$[510,000]

Figures are proposed and subject to final scope.

Timeline

Twelve months, four checkpoints

Q4 2026

Audit + Mentor-Up

  • Sign Phase 1 by October 15
  • Interviews and focus groups through November
  • Mentor-Up nominations by November 15
  • Findings delivered mid-December
Q1 2027

Pilot event

  • Market and date chosen by January
  • Sponsorships sold by Mediacom ad sales
  • Event held in March
  • Reel and social cuts delivered within 2 weeks
Q2 2027

Mediacom U launch

  • Curriculum built from the audit roadmap
  • First cohorts enrolled
  • Training video production begins
  • Second market event scheduled
Q3 2027

Review and renew

  • Quarterly leadership session
  • Third market event
  • Year-one results reviewed with the executive team
  • Year-two scope agreed
The ask

Approve the Phase 1 culture audit and name a sponsor

Step 1

A 45-minute working session with [Mediacom executive] and the head of HR to confirm scope

Step 2

Signed statement of work for Phase 1 by October 15

Step 3

Mentor-Up nominations and a decision on the pilot event by December 15

Filemon Lopez · [email] · [phone]

Ellen Schned · [email] · [phone]

Ron Cobert · ron@sunscope-entertainment.com · 310-415-7285

RISE