While investing in a movie can be a calculated risk, the rewards are great when it pays off. This is one of the reasons why a growing number of people are looking to invest in movies. With the rise in streaming platforms such as Netflix, Hulu, Amazon Prime Video, HBO Now, YouTube TV, Sling TV, Disney Plus and Apple TV Plus, there’s been a significant rise in the need to produce new and fresh content.
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Combining a film with a product is extremely beneficial way to create traction by getting audiences to associate a product with a certain lifestyle. Brands can form a symbiotic relationship with movie production companies using in-film product placement, integration and branding, establishing merchandising, branding partnerships, and in film advertising and branding funding opportunities by allowing companies to use product placement and other branding methods in the films.